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Effective Marketing Tactics – Does it seem like, in the modern era, your tried and true marketing tactics aren’t as tried and true as you hoped? Have you been looking for new ways to grow your business online? The truth is that, yes, there are some new methods that you can take advantage of to improve your business’s success online. Additionally, there are some new standards and methods to keep in mind so that you can do better than ever as well.
When we put together a marketing plan for your business, we tailor it specifically to that business. You’re not getting any kind of “cookie cutter,” “one size fits all” kind of thing. No. You’re getting an entire process that’s completely made for your business and your business alone. That’s the only way that online marketing can truly work. With that having been said, there are some newer methods (or new ways of doing old things) that have been more effective than ever.
“Digital” marketing is on the way out. That’s not to say that SEO, web design, content marketing, social media marketing, and the like are on the way out. No. They’re just as effective as ever. But, to get the most out of them, you also want to incorporate omnichannel marketing into your business’s marketing. That way, you can get not just the best results but the best ROI as well.
“Omnichannel” digital marketing is more or less exactly what it sounds like: marketing on every channel. In the recent past, maybe you could just focus on one platform or another. Perhaps you could get away with not doing much with social media, ignoring your blogs, shortchanging your web design, or something similar. The idea was that you’d focus solely on what was most important to your business’s growth.
But, in this modern era, what’s most important to your business’s growth online, what you want to focus on is, well, everything. You need to have a well-designed website. You need a great content marketing strategy. (Specifically, you’ll note that didn’t say “content marketing,” it said “content marketing strategy.”)
All of these different forms of marketing, all of these different channels, when working together, can help to put your business in front of all of the people you want to put it in front of. Moreover, by utilizing all of these, you can control how your business is seen, too. Omnichannel marketing is a way of both protecting your marketing investment as well as growing your business how you want.
Your business’s marketing content has to perform many tasks. It doesn’t just describe your goods or services, it doesn’t just say why someone should come to your business, and so forth. Yes, it does all that. But, to get the most out of it, you need to make sure that it does so much more.
Your content must provide value to anyone who reads it. Additionally, your content has to show that you are a true authority at what you do. See, Google wants to put companies at the top of the rankings that they know users can trust, companies that have authority. How do you prove that you’re an authority? With your content.
By showing that you really do know what you’re talking about, that you can provide solutions to those in need, Google is more inclined to put you at the top of the rankings. Importantly, you aren’t just doing this for Google; you’re doing it because it shows potential customers/clients that they can trust you, too. Great content doesn’t “tell” someone you’re an authority; it shows them.
How do you show your authority? By providing value. Every piece of content you produce should provide great value to the consumer. They should be able to leave it having learned something, having been informed of something they can use. That’s how you create content that doesn’t just sell; it grows your business right.
Your company’s website is more important than ever. However important it may have been before, it’s even more crucial now. Your website is, in so many ways, your company online. It’s your office, your showroom, your retail store, it’s what makes the first impression as well as what can convince someone to make a purchase. Great web design is mandatory in our modern age.
For starters, to measure up, your website has to be responsive. It has to be mobile-optimized. Your website needs to open as quickly as possible on essentially any kind of device where someone wants to learn more about your business. If it doesn’t, then every fraction of second is another opportunity for a potential customer to slip through your fingers and choose your competitor.
See, Google takes something called “Bounce Rate” very seriously. The longer someone stays on your website, the better your “bounce rate” is. They don’t “bounce,” they stick around. The better your website is, in its design, its content, branding, and everything else, the lower your bounce rate will be. By that same token, if your bounce rate is too high, then Google will determine that you are not a good fit for the keywords you want to rank for, and accordingly rank you lower. That’s the last thing you want. Web design is so important moving forward.
Each of the tactics mentioned in this blog isn’t something that’s just done once. Your website must be continually maintained, updated, fed new content, and more. By that same token, your content strategy must be continually improved, so that you’re always making better and better content for your business. As new platforms come out, as customers’ attitudes shift, you need to be able to take advantage.
That’s where we come in. We can help you to have the kind of marketing that shows your business in the light that you want it to be seen. For a free consultation, reach out to us through this site or give us a call. New Effective Marketing Tactics
